Walmart Adds "Customer Reviews" To Website

Walmart has announced that it will add “amazon” style customer reviews to its website, according to the Wall Street Journal.

Customers can submit ratings and write reviews of products that are available both on-line and in the store. Customers can expect their reviews to show up on the site about 5 days after they submit them, which leads us to believe the reviews are pretty heavily reviewed themselves.

Wal-Mart Adds Customer Reviews Online [WSJ]


Edit Your Comment

  1. bedofnails says:

    Why is this news?

  2. Snakeophelia says:

    Target has these as well, and although there are usually only a few reviews per item, I have used them to decide whether or not to purchase something online (and I have left negative reviews when appropriate). I also rely heavily on Zappos’ reviews.

    Question is, how much of Wal-Mart’s business is online, and how much of that online business do they expect to be from people who want to review products?

  3. Geekybiker says:

    I hope they arent censoring the reviews for anything but profanity, racist remarks, etc.

  4. Thrust says:

    Walmart posting what people think of them and their products… Jumping off a bridge WOULD be easier.

  5. evil_doer420 says:

    I’m positive Wal-Mart will ban users for having unpopular opinions, oh wait, I guess thats okay.

  6. mopar_man says:

    How many reviews do you think Wal-Mart will put up themselves to try and make their junk look good?

  7. The Count of Monte Fisto says:

    What leads you to believe that the reviews are heavily edited themselves?

  8. Thrust says:

    @evil_doer420: Is someone still cranky for the bot-ban? Does cranky want a Soda? Hmmm. A soda?

  9. evil_doer420 says:

    No I don’t really care much about that. Tell me thats not what some people are thinking though, I just wanted to beat them to the punch.

  10. evil_doer420 says:

    I could use a soda however

  11. swalve says:

    Consumerist really needs to lay off the snark.

  12. Thrust says:

    @evil_doer420: I have Orange, clone-sprite, and clone-pepsi at the moment. If you can provide the thru-screen portal, take yer pic.

    @swalve: I prefer Sharks to snarks, but the Snorks had their moment.

  13. Thrust says:

    Oh, here’s a question… Is that sign the pic-chick holding a show of her communist-nations support, or WalMart’s “out of 10” rating?

  14. CumaeanSibyl says:

    @swalve: I thought that’s why we all came here.

    Anyway: hell of a late move on Wal-Mart’s part. Most online retail sites have a comment system, though most are also underused.

  15. EastBayAnt says:

    But can I post a review of Wal-Mart itself? :P

  16. factotum says:

    I can’t wait to read the user reviews posted by the typical Wal-Mart shopper.

  17. pragakhan says:

    So a bunch of ‘I hate this product because I bought it at Wal-Mart’ reviews probably won’t make the cut?

  18. Chairman-Meow says:


    Hopefully you can select crayon as a font for these shoppers.

    Or better yet…borrow the comment engine from LOLCats.

    OH HAI!

  19. Thrust says:

    Walmart Cat has rolled bak ur prices.

  20. pestie says:

    @swalve: Yeah! The internet is serious business and Consumerist shouldn’t play these games! Otherwise we’ll have to take our hard-earned money and not give it to Consumerist while viewing some other site! YA RLY!

  21. Soldier_CLE says that Hideo Kojima has to make MGS till the day he dies! says:

    @Thrust: That’s just some woman staking claim to being Wal-Mart’s new 5-Star General in charge of “ratings purification”

    Because “In ‘Mother Wal-Mart’, the website’s product rates you!”