Georgia Sues Infamous Bill Heard Dealership

Georgia is suing the super duper shady Bill Heard dealership, whom we wrote about twice in July 2006. This time, the dealership stands to get slapped on the hand for sending out advertising that fraudulently appeared to be recall notices for GM cars, but were actually printed by the state’s biggest car seller in an attempt to scare people into buying new cars. The result of the lawsuit could be a fine of a $5,000 per mailing, up to $50,000,000, reports AJC.com, and a promise to stop deceptive trade practices. It would mark the 16th such promise Bill Heard has made in its 16 years of business.

Court Documents [PDF]
Bill Heard Chevrolet served with state lawsuit [AJC.com] (Thanks to Michael!)
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UPDATE: Drove My Chevy to the Levy But The Dealer Left Me Dry
Drove My Chevy to the Levy But The Dealer Left Me Dry
(Photo: Review Journal)