Internet retailers may soon embrace video product demonstrations to boost stagnant customer satisfaction levels. Though internet commerce has kept pace with technological changes, many consumers still expect an even richer experience.

Now some observers predict a future where online retailers will essentially adopt something like the QVC model, with sales staff pitching the site’s merchandise with polished video presentations, produced in a high-tech television studio.

Online retailers are also expected to increase their spending on customer service by 32%. As we have shown before, investing in customer service is good for the bottom line – maybe even better than videos.

To Raise Shopper Satisfaction, Web Merchants Turn to Videos [NYT]
(Photo: Looking Glass)

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