Great Moments In Commercial History: Member's Only Jackets

Here’s a commercial for Member’s Only Jackets featuring Anthony Geary, also known as “Luke” from General Hospital. You might know him as one half of the “Luke and Laura” supercouple.

For those of you who weren’t aware, Luke raped Laura and then fell in love with her. Sometime afterwards, the two characters got married with 30 million viewers tuning in. Nice. That doesn’t make this Member’s Only jacket commercial seem creepy at all.

Our favorite part? The tuxedo look. Very hot. How could Laura resist?

If you’d like to nominate a commercial for our weekly series “Great Moments In Commercial History” send us an email at tips [at] consumerist [dot] com. Be sure to put “Great Moments In Commercial History” in the subject. To see other commercials that have been featured in the series, click here. —MEGHANN MARCO


Edit Your Comment

  1. mechanismatic says:

    Yeah, the something that happens when you put it on is that you look like an extra from an episode of Miami Vice.

  2. Schminteresting says:

    The best is the slogan at the end: “Members Only. When you put it on something happens.” I believe the “something” they are referring to is instant birth control. The jacket will surely squash any chance of getting laid.

  3. He “believes” in them. Oh, it’s so bad it hurts!

    As for the thing with Luke and Laura, it makes one worry about the “something” he thinks happens when he has the jacket on.

  4. homerjay says:

    Holy Fuck! That hair!!! on BOTH!!! wow…. just… wow….

  5. Youthier says:

    Matt Saracen wears it better.

  6. HeatherNumber1 says:

    Mentioning Members Only and not bringing up The Sopranos? For shame. (Tony got shot in an episode called ‘Members Only,’ and the shady looking guy in the last scene is wearing one of their jackets)

  7. B says:

    It’s the old boy meets girl, boy rapes girl, girl falls in love with boy, boy and girl get married in front of 30 million viewers, boy hawks ugly jackets on the side story.

  8. camas22 says:

    you gotta love the double fist pump.

    in sf it’s the hipster uniform.

  9. faust1200 says:

    Wouldn’t it be funny if one of our editors actually owned a member’s only jacket? I mean that would be just totally inconceivable. I have ben instructed not to divulge any names.

  10. poster says:

    Well, I’ve got a light blue one and a red one… still in great shape and let me tell you that they still work. Just like in the commercial.

  11. Meg Marco says:

    @faust1200: It’s not me. I’m a nudist.

  12. jurgis says:

    Neon Members Only jackets == “DO”. Hard to find, though.

    It’s called “S-T-I-L-E”, morans! ;)

  13. iMike says:

    My eyeballs just melted.

  14. faust1200 says:

    @meghannmarco: God bless you, Meghann and all the nude women.

  15. kitsu says:

    I have the most excellent daisy-yellow Members Only jacket that I took from my dad… authentic 80s. Everywhere I go, I get that “hey, is that a Members Only jacket?” question, to which I can only reply cheesy stuff like “you know it”, and do the finger gun shoot thing.

    Best. Commercial. Ever.

  16. valkin says:

    hahaha. My entire family had members only jackets. My father, with the hairstyle and sunglasses of the time in a black members only jacket, constantly got mistaken for the Hoff. Oh, good times.