How To Fix Online Retail

We’ve got an idea. On Sunday, NYT wrote about how the increase in online sales has gone from 25% to 10%. They wondered whether shoppers were getting tired of online commerce. A Harvard professor said that etailers were giving shopping a “blase” experience that felt too much like work. The solution seems simple to us. Hire more game designers to help design online shopping sites. Find ways to introduce “leveling” concepts. Let us become 34th level BattleShoppers who can shoot 20% off coupon fireballs from our clenched fists. — BEN POPKEN

PREVIOUSLY: Are Consumers Tired Of Online Commerce?