The History Of The Price Of Coke

Why was Coke only a nickel for 70 years while the price of other products increased with inflation and according to supply and demand? From Slate:

Coke itself was taxed first as a medicine, then as a soft drink, and survived sugar rationing. All the while, the price stayed at a nickel.

Part of Coke’s problem was the cost of replacing vending machines that accepted only nickels–and the fact that the alternative, dimes, represented a 100 percent price hike. (The boss of Coca-Cola wrote to his friend President Eisenhower in 1953 to suggest, in all seriousness, a 7-and-a-half-cent coin.)

Sadly, this very interesting article doesn’t solve the real mystery: Why Coke’s price triples depending on its proximity to roller coasters and rock bands. —MEGHANN MARCO

The Mystery of the 5-Cent Coca-Cola [Slate]
(Photo: damageinc86)

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