Dead Goats Are Not Cool: Sony Apologizes For Using Freshly Slaughtered Goat At Video Game Release Party

<!–deadgoat.jpg–>Here’s the best idea ever: Get a slaughtered goat and use it as a prop at a release party for God of War II. Then, take pictures of the bloody carcass and put them in Official PlayStation Magazine. Oh wait, no. That’s not actually a very good idea at all.

The recently slaughtered goat in question was used as some sort of prop at an Athen’s release party for the game God of War II, (in which there is content that is somehow complimented by recently deceased goats.) According to the Daily Mail, “guests competed to see who could eat the most offal – procured elsewhere and intended to resemble the goat’s intestines – from its stomach.” Ew. The party also featured topless girls who fed grapes into guest’s mouths and various knife throwing activities.

Sony has apologized for the stunt and is recalling copies of the magazine sent to stores. If you’re a subscriber you’ve already got the issue, or, since the Daily Mail was so truly outraged by the photo, they’ve generously reproduced it for you. —MEGHANN MARCO

Slaughter: Horror at Sony’s depraved promotion stunt with decapitated goat [Daily Mail]
Sony Apologizes for Goat Carcass at God of War II Party [Wired]
(Photo:Sony Playstation Magazine Via Daily Mail)


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  1. hubris says:

    I think it’s kind of weird and freaky that they did this, but with something like this you just have to stop and wonder what the hell was going through their minds when they thought this would be a good idea.

  2. Coder4Life says:

    Isn’t that like animal curelty or something?

    But then again, who cares lets kill something so we can sell our video games…

    And who the heck would approve any of this stuff.. Seriously.

  3. lizzybee says:

    Way to go, Sony! First, the rootkits, then the nonplaying DVDs, and now, animal slaughter. So, is human sacrifice next?

    Sony will be on my boycott list until I die. Well done!

  4. apstaats says:

    I think this is a hoax. I can’t find any article on this that doesn’t link back to the Daily Mail article. I also can’t find a single picture from the actual magazine (i.e. not blurred out).

  5. Dustbunny says:

    I guess they were going for some sort of ancient Greek ritual thingie, seeing as how this took place in Athens. Look on the bright side — it could have been worse, with Oedipus showing up to poke his eyes out and women getting raped by Zeus disguised as a bull.

  6. Falconfire says:

    @apstaats: Nope Kotaku got the scoop on it it was completely true, but overhyped by the Mail.

    They did use a slaughtered goat they got from a local butcher (and scary enough sent the goat BACK to be sold) but the event it’s self was for 20 people, they didnt allow people to scoop the Offal themselves (someone did it for them) and the article for the PS mag with the picture (which DID make it out to subscribers) was taken by someone who shouldnt have been at the party.

  7. bluegus32 says:

    Note to self: never do anything that would require you to use “apologizes” and “goat carcass” in the same sentence.

    Whew. Some things you just have to learn the hard way. I mean, really, who woulda thunk that this might not be a good idea?

    Silly Sony. First they have white people enslaving black PSP owners and now this.

  8. RumorsDaily says:

    I like that there was no objection to the nude women at the event, only to the dead goat.

  9. lpranal says:

    Yeah, this was such a horrible marketing move… Making everyone pay attention and post and re-post about what would otherwise be a completely uneventful, unnoticed launch. Plus, they’re ruining the image of the game- they make it it seem like some kind of hedonistic, violent bloodbath! Nobody wants that!

    Ok, so sarcasm isn’t my strong point, but come on… what’s wrong with a little T,A, & GB?

  10. pestie says:

    Why do people hate it so much when they’re reminded that meat comes from dead animals? Jeez. I honestly don’t see what’s so wrong with this. I wish more companies would do things like this and then refuse to back down and apologize to placate the political correctness machine.

  11. superlayne says:

    Jack Thompson giggles in childlike glee as he drafts his latest lawsuit.

  12. Charybdis says:

    I never get invited to any of the cool parties. :-(

  13. MonkeyMonk says:

    I’m assuming this article must be referring to a European “Official Playstation Magazine” (is there one?) since the U.S. magazine shut down about 6-9 months ago.

    The goat was supposedly procured from a slaughterhouse, not killed specifically for the event, but that doesn’t make the whole event less freaky.

  14. ElizabethD says:

    I gotta say, that goat stunt is really SICK. And not in the positive way my teenagers use the word. Blargh!

  15. rugger_can says:

    Its a goat. Many cultures slaughter them for all sorts of kookie (according to western culture) reasons. They did not pull its guts out while it was alive Im sure. Its not something they should be sorry about, considering it was not aimed at Western consumers.

    Wanna bitch about companies doing immoral things, bitch about wal-mart not paying people enough to live.

    The slaughter of animals (LIVE) was a very big part of Greek history, and its neat (although odd) that sony would do this.

  16. amb1545 says:

    What a non-story.

    This is actually a clever way to market the game. Everyone should stop getting their panties in a bunch over a dead goat when there’s plenty of other things going on that you should be upset about.

  17. RandomHookup says:

    It’s ain’t a decent Greek party if you don’t have at least one animal carcass.


  18. mac-phisto says:

    this is actually listed as the preferred method of cooling a ps3 so it doesn’t overheat. it’s all listed in the user’s manual under system maintenance: “1) obtain one frozen animal carcass from local slaughterhouse. 2) gut carcass. 3) insert ps3 unit into carcass for a full day of gaming fun. 4) eat freshly toasted carcass (optional). 5) replace next time you plan on powering up unit.”

    i swear, i’m not making this stuff up…

  19. clarient says:

    No mention of the bare-breasted woman beside the goat, however… I’m pretty sure paint doesn’t qualify as clothing.

    And a real dead goat is of course much more reprehensible than the gory simulated images in the actual game. It’s the equivalent of noticing roadkill – disgusting, but not scarring.

  20. Stepehn Colbert says:

    ya know, its just so easy to say “I’m sorry about the topless women, and the slaughtered goats”, and settle it with nice, cheap words. Sony, you get tip of the hat for releasing an ultra-gory game with non-stop blood, guts, and murder of the innocent, coupled with voluptuous naked women, but also a severe wag of the finger, for afterwards, apologizing for wallowing in your own doctorate of Ancient Greek hedonism. Grow some balls my pixelated chums, or sever a larger, more intense man’s, and save them in a leather sling over your back, right next to the ass’s jaw-bone you use so mercilessly to, metaphorically, club, and bludgeon your competition into submission.

  21. Jozef says:

    I still remember the Acclaim marketing campaigns a few years back: offered $10k to any parent who’d name their kid Turrok, placed marketing stickers on gravestones to advertise Shadowman 2, offered to pay for all speeding tickets issued on the release day of some racing game, the BMX-XXX marketing… Sony’s got a long way to go to match Acclaim…

  22. magic8ball says:

    Dear Consumerist, I love your site so much that I spend time here instead of working on my thesis. It is full of wonderful and useful stuff (your website, not my thesis, obviously.) And even though I am an English teacher, I rarely quibble about spelling and grammar – who doesn’t make a little error now and then? But I have to draw the line here. “Athen’s”? As in, Athens, Greece? That word is neither a plural nor a possessive. The apostrophe has got to go.

  23. Stepehn Colbert says:

    @magic8ball: Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s Athen’s notice no commas either!? Now squirm!!

  24. ray210 says:

    This pisses me off and I’m never buying Sony’s crap again – unless it’s a Sony Pictures movie w/ smokin’ hot guys; where there are said movies, I’ll be buying them on DVD — viewed, however, on my Samsung DVD playa. F Sony.

  25. JustThisGuy says:

    How many people complaining about the goat are vegetarians?

    And how many of those people complaining about the goats support the continued objectification of women as nothing but toys for sexual gratification?

    Hypocrites, the bloody lot of you.

  26. ngwoo says:

    People are making it seem like the Sony CEO stepped out of his Rolls Royce, kicked a puppy, gave dope to an orphan, and then killed the goat himself.
    They got it from a god damn butcher shop. This is no different than movies that use dead animals.

    For f’ sakes people, get a grip. Sony didn’t do anything wrong. Maybe a bit… gross, but not wrong.

  27. Trai_Dep says:

    The REAL shame about this is that Sony didn’t sacrifice wide-eyed, fluffy lil’ kittens instead. At least that way, we could have had some more adorable kitty picts on Consumerist.


  28. rugger_can says:

    Damn you vegans!

  29. Falconfire says:

    I dont have a problem with slaughtering the goat, hell I have even eaten Goat, a well as Cow Pig Lamb Chicken Pheasant Duck and Deer not to mention countless numbers of fish. What I DO have a problem with, is slaughtering a goat as a CENTERPIECE for a video game.

    They didnt even use this goats intestines for the offal. Thats just stupid. It was a needless slaughter for meat thats going to be resold with people not knowing that it was used as a centerpiece.

  30. afran303 says:

    Was the goat a virgin?

  31. orielbean says:

    In the daily mail pic, the topless painted chick looks extremely bored. Considering the photo, she must be pretty jaded.. Jeez.

  32. 3ZKL says:

    @ just this guy:
    How many people complaining about the goat are vegetarians?

    i had just the opposite thought. . .how many of the people complaining were stuffing their faces with cocktail weenies?!

    ive always found it annoying that most meat eaters would rather have it brought to them all wrapped up like a gift rather than face the fact they are eating something that may have once been cute & cuddly. or was at least once a living creature with a little bit of a personality.

    a slaughtered goat isnt nearly as gruesome as a meat packing plant. or that doughy dude posing as a greek god. GUHROSS!!

  33. AthensTexan says:

    As an American living in Greece for several years now, I am a little surprised at the great fuss over this in Consumerist and in the newspaper article. (Consumerist is the first I have heard of this promotion, or this computer game, and clearly this was a non-event in Athens media outlets.)

    I guess this reminds me how detached Americans and some Brits have become from the source of the food they eat every day. Around the Mediterranean, and in many parts of Europe, it is quite common to see the carcasses of freshly killed animals hanging in butcher shops (usually skinned, but not always).

    In the days before Easter, when it is traditional to roast an entire lamb/young sheep, people walk down the street and ride the metro with the skinned sheep slung over their shoulders in transparent plastic bags and no one turns a hair. I myself have transported an entire freshly killed sheep in the trunk of a rental car from the farmer to a celebratory dinner. (Note: line trunk with plastic to avoid incurring extra damage fees due to leakage.) In countries where many people are only one or two generations removed from the farm, and perhaps return several times a year to help grandma and grandpa with the harvest and for holidays when animals are killed for dinner, everyone is used to the process by which animals end up on their tables. The process of slaughter is not hidden away in remote factories, and many people here prefer it that way because they feel they are better assured of freshness and quality.

    I doubt very much that the animal was killed only for the sake of the promotion. On searching Google news I found other articles that said it had been picked up from a butcher and was later returned. This probably would not have been regarded here a problem for a freshly killed animal since they frequently in the meat market for up to a day at room temperature. The other articles also reported that the ‘offal’ that reporters were dared to eat, reality-show style, was actually a traditional soup. It is likely to have been tripe soup, which is a sort of Greek comfort food on the order of American macaroni and cheese, and eaten to break the fast after the Easter mass. Total gross-out for Americans, I know, but many of your parents and grandparents probably ate these parts of animals too and didn’t think anything of it, and from what I read in the NYT food section, plenty of Americans eat animal innards too. Fashions in food change just like fashions in everything else.

    So I am of two minds about this fuss. The Greek part of me would say, “Americans, get a grip, and stop acting like the meat you eat does not come from dead animals,” and the American part would like to say (in the nicest possible way), “Hey, why not come and visit another part of the world and see how other people live, so that you don’t end up being as provincial as you are really starting to sound here.”

    Also, PLEASE spell Athens right, it doesn’t have an apostrophe in it.

  34. shdwsclan says:

    I bet that this now is a collector copy that you can sell for $200 on ebay…..and many people will…..
    Kinda like that newspaper that said kerry won, and delivered it…when in fact bush had won…

  35. JDAC says:

    It’s the Daily Mail, of course they’re outraged. Everything offends them otherwise they’d have nothing to write about.