MLB has cut a deal with InDemand to keep the “Extra Innings” out of market baseball package on cable. In addition to the package, inDemand’s affiliated cable companies (Time Warner, Comcast and Cox) will carry the MLB channel when it launches in 2009. From the CNNMoney:
IN DEMAND also offered to make the Extra Innings subscription package available to other cable companies across the United States, MLB said. These operators also would be required to carry the MLB Channel once launched.
MLB said its deals with DIRECTV and iN DEMAND mean the MLB Channel, which will broadcast baseball 24 hours a day all year, is expected to launch in 40 million homes.
The package will be available for $159 through a preview period that ends this week. —MEGHANN MARCO
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