Desperate To Keep "Extra Innings" Customers, Cablevision Offers To "Pay" For MLB.TV

Cable and Satellite companies are in the midst of a battle to attract and retain the lucrative customers who subscribe to out-of-market sports packages. DirecTV and MLB recently came to an agreement that would allow DirecTV exclusive rights to offer the “Extra Innings” out-of-market baseball package. Cable companies are fighting the deal, even arguing their case before a couple senators. So far, DirecTV’s deal stands and Cablevision is fighting back by offering to compensate former “Extra Innings” customers with a credit towards MLB’s online service MLB.TV. A few shocked readers forwarded the email, which we’ve reproduced inside. The deal is only for customers who subscribed to “Extra Innings” last year. —MEGHANN MARCO

PREVIOUSLY: Senators Have Tough Words For DirecTV’s “Extra Innings” Deal
DirecTV Close To “Extra Innings” Deal With MLB
FCC Investigating Proposed DirecTV “Extra Innings” Monopoly
MLB Extra Innings Going to DirecTV?

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