The Wall Street Journal has several tips today on effectively complaining to airlines.

• Don’t say you’ll never fly them again. Then why would the airline care about keeping you as a customer?
• Clearly state your desired compensation. And make the punishment fit the crime.
• Money talks. “Top-tier” frequent flyers get more attention.
• Send a letter. Then send it again. Less than 5% of complainants send followup letters.
• If all fails, sue in small claims court. A ticket is a legal contract and if the airline caused you to incur a real loss, you can pursue a claim.

Have you had any luck complaining to airlines? What strategies did you use? Let us know in the comments. — BEN POPKEN

What Airlines Do When You Complain [WSJ] (requires subscription)

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