Results: Which Walmart Core Customer Are You?

Here’s the results of last-weeks poll where we asked, of the three core customer types Walmart is focusing its efforts on, which are you? The definitions of the types are:

Brand Aspirationals: people with low incomes obsessed with names like KitchenAid
Price-Sensitive Affluents: wealthier shoppers who love deals
Value-Price Shoppers: customers who like low prices and cannot afford much more

Don’t ignore The Consumerist readers. They’ve got moolah and they know how to use it. — BEN POPKEN