Planned Parenthood Helps You Choose Sprint

If you’re looking to escape your one or two year-old contract in favor of Sprint, Planned Parenthood has a plan for you.

    “Planned Parenthood Wireless is a new choice for your cell phone service. By signing up for this service, you will help preserve reproductive rights, and ensure access to comprehensive family planning and medically accurate sex education for women and families around the world. You’ll do something you do every day – talk on your cell phone – and you’ll be helping Planned Parenthood as 10% of all monthly charges goes to Planned Parenthood Federation of America, at no extra cost to you.”

Switching carriers often means incurring an Early Termination Fee. To offset the cost, Planned Parenthood will refund Early Termination Fees, up to $175, to be paid after the first trimester three months.

This is the latest in a series of conscious-consumer products, where the consumer makes a commercial choice knowing the decision supports a specific value or policy. Planned Parenthood Wireless is similar to drinking Fair Trade coffee, wearing sweatshop-free clothing, or following the precepts socially responsible investing. — CAREY GREENBERG-BERGER

Planned Parenthood Wireless [via Freakonomics Blog] (Thanks to Annitra!)