Shopdropping?

One NY group is holding workshops to teach “shopdropping,” which they explain is “the opposite of shoplifting.” Basically, they want you to print out their “improved” labels and place them in retail locations. The organization also provides PDFs of the labels they’ve made so you can cut out and tape them to the appropriate products with ease. An interesting idea, but we wonder if it makes any difference? Does printing out someone else’s labels and affixing them to still another person’s merchandise really mean anything? Does shopdropping have “biting back” potential, or is it just a waste of time?—MEGHANN MARCO

CultureJamming 101: ShopDropping [via Gothamist]
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