Domino's Bribes Journalists With Free Pizza?

We were yawning through Domino’s press release about its lame viral video campaign, when we nearly choked upon this gem:

NOTE TO EDITORS: We love to feed the media! Call the Domino’s Public Relations Department at +1-734-930-3741 to order a piping hot Domino’s Pizza for your newsroom or studio.

Is Dominos blah blah? Or blah blah blah? We don’t know, but we like pepperoni and with this whole citizen journalism thing, blah blah blah everyone gets a free pizza. — BEN POPKEN

Does Dominos PR need a lesson in ethics? [Tech for PR]