“Sam’s Dream”: Walmart’s New Ad

Walmart knows you don’t like them, and they’re making ads in response. From ABC News: “Wal-Mart Stores Inc. will run national television ads starting Monday praising its record as an employer and corporate citizen, taking its arguments straight to the public in an ongoing battle over its reputation with unions and other critics.”

“It all began with a big dream in a small town, Sam Walton’s dream,” a narrator says as one ad starts with a black-and-white photo of Sam Walton and a grainy shot of Walton’s first five-and-dime store in what is now the chain’s headquarters town of Bentonville, Ark.

“Sam’s dream. Your neighborhood Wal-Mart,” the ad ends.”

A tear, really. —MEGHANN MARCO

Wal-Mart Will Defend Reputation in Ads [ABC News]