You Tube Video Causes Self-Stirring Cup Fad

This video is featured on You Tube’s main page. It’s a self-stirring cup, nothing new (apparently), but the video caused a run on similar cups in stores. From Hammacher Schlemmer’s website:

Due to the popularity of this item, we are unexpectedly sold out. Please contact customer service at 1-800-321-1484 regarding future product availability.

What is it about seeing some regular people enjoying a product that makes people want to purchase it? Do people just really need a $30 self-stirring cup, but didn’t know it existed? Will this cause a teaspoon glut? Lately, we noticed advertisers trying to replicate “You Tube” or “blog” style videos in their commercials… but it’s just not the same, is it? —MEGHANN MARCO

Self-Stirring Mug [Hammacher Schlemmer]