You Tube Video Causes Self-Stirring Cup Fad

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What is it about seeing some regular people enjoying a product that makes people want to purchase it? Do people just really need a $30 self-stirring cup, but didn't know it existed? Will this cause a teaspoon glut? Lately, we noticed advertisers trying to replicate "You Tube" or "blog" style videos in their commercials... but it's just not the same, is it? —MEGHANN MARCO


This video is featured on You Tube’s main page. It’s a self-stirring cup, nothing new (apparently), but the video caused a run on similar cups in stores. From Hammacher Schlemmer’s website:

SOLD OUT
Due to the popularity of this item, we are unexpectedly sold out. Please contact customer service at 1-800-321-1484 regarding future product availability.

What is it about seeing some regular people enjoying a product that makes people want to purchase it? Do people just really need a $30 self-stirring cup, but didn’t know it existed? Will this cause a teaspoon glut? Lately, we noticed advertisers trying to replicate “You Tube” or “blog” style videos in their commercials… but it’s just not the same, is it? —MEGHANN MARCO

Self-Stirring Mug [Hammacher Schlemmer]