This Is What A Ghost Looks Like #2

Further proof that corporate America is watching The Consumerist. Just saw this hit on our sitemeter referrals:

Reputrace is a blog monitoring service. They promise clients the ability to watch, “consumer opinion, employees concerns, competitors strengths and weaknesses and emerging threats to a company’s reputation, brand and products.”

Unfortunately, unlike Edelman and Nielsen BuzzMetrics, there’s no handy reference in the URL like “Walmartpulselet,” so we can’t immediately tell which company is reading us.

Reputrace’s tagline is “Trace the venom.” Their website notes, “one menacing blogger…can trigger a tempest of bad publicity.”

Bloggers = corporate AIDS.

We find ourselves oddly flattered.


Edit Your Comment

  1. alicetheowl says:

    *waves at the nice bots*

    Y’know, if said “venemous blogger” had left the customer service experience happy to begin with, there’d be no bad publicity to spread.

    Just sayin’.

  2. Triteon says:

    Hello, bots!
    Interesting that neither the Reputrace nor Corex websites offer client names or case studies. Equally interesting is that the attitude on both sites is that bloggers are bad people– saying negative things about products and services. I would like to see their metrics on positive feedback from sites like Consumerist, and how those numbers are parsed and presented to the clients.
    Sometimes Consumerist readers like things, too!

  3. Angiol says:

    Go team Bot!

    Hmm.. maybe start referring to new, exciting companies such as ‘Malwart’ and ‘Zerivon’?

  4. adamondi says:

    Obviously there are a ton of corporations that need a dose of full blown blogger AIDS to help them get their arses in gear. Any company that automatically approaches all feedback from a particular channel (such a blogs) as negative is retarded to begin with. I hope they are having to pay a TON of money to these stupid monitoring bot companies when they could access all of this content themselves for free. And they might even get a little benefit from reading what consumers actually think about their crap instead of getting a homogenized and sanitized version from Reputrace.

  5. Interesting that companies are willing to spend possibly thousands of dollars to monitor blogs for negative publicity instead of spending the trifling amount that it would cost to remedy the issue which caused the “tempest of bad publicity” in the first place.

    In fact, I can’t think of a better way to get good publicity than taking responsibility and remedying a consumer issue when it arises in the blog/interweb.

    Then again…corporate execs need to have something to read in their email…gotta look busy to the shareholders and the underpaid staff…

  6. You dig Internet bots
    I dig Internet bots
    We dig Internet bots
    Chicks Internet dig bots


    Oooh, we’re menacing. Awesome!
    (Seriously though, why do all of their links open in new windows?)

  7. bndocksnt says:

    I guess the blogworld has blown out the old convention: “There’s no such thing as bad publicity.” Still, it seems sad to me that a company would not prefer to track such things internally through maintaining a good relationship with the bloggers that write about it. That way they would (hopefully) be on the fact-checking list before any negative press was released.

  8. TheUpMyAssPlayers says:

    Hi Bad Spying Bots!

    Ditto on all the above comments but did anyone see that this firm Corex (parent to all three of the services) is based out of Ontario!! Holy Crap! Canada is supposed to be the land of the nice, or so it used to be.

    Canada, don’t become like the US and it’s greedy soulless corporations!!!

    Of course it also has an office in Florida, so that’s probably where the virus that infected the canadians came from.

    Sorry if I offended anyone from Florida. :-)

  9. I live in Florida, and I can verify the origin of the virus.

  10. synergy says:

    Being married to a Canadian, I can tell you that they’re so nice that they let any old “individual” (i.e. corporation) work there as long as they bring jobs. :-p I wouldn’t blame the Canadians for running that show!

  11. Paul D says:

    In other news, “Venomous Blogger” would make a great band name…

  12. You know what they used to say, “Never pick a fight with someone who buys ink by the barrel.”

    It would seem the internet age has made this the best documented era in world history. So perhaps the modern equivalent should be “Never pick a fight with someone who has access to a keyboard.”

  13. Triteon says:

    It would seem the internet age has made this the best documented era in world history.

    Or the worst. How many bloggers have nay idea of how to reference their posts? How many bloggers reference spurious Wiki posts?
    I would agree that we are experiencing the finest technology ever invented to collect individual opinions, but who is to say any of these opinions are valid, or has a basis in fact? Including mine.
    According to Google metrics, an average of 2 blogs are created every second. Sorting through the BS, clogs, flogs and blogs will become more difficult as time passes.

  14. testingtesting says:

    this is really just a test

  15. testingtesting says:

    this is a test yet again

  16. EntergySlob says:

    I found a similiar ghost on one of my own blogs late last week, and since, my site is visited at least twice a day by RepuTrace…does this mean I am doing something? Not being one to resist the opportunity to smack back, decided to have a bit of fun with RepuTrace, since they seem to hold bloggers and environmentalist/activists in such low esteem. Hope you will stop by and say hello.

    Stalked by RepuTrace