Having a mind like a steel puddle, visions of two planes crashing are the last thing on our brains when we fly.

Traveling readers with more active imaginations should read Joe Sharkey’s first-person account of surviving the impossible: a mid-air collision between the Embraer Legacy 600 jet he was flying on and a Boeing 737.

Somehow, not only did the 13-person corporate jet successful crash land on a runway in the jungle over Bolivia, but the much larger plane with 155 people did not.

Obviously, it’s an Embraer marketing ploy. Really, the depths these companies will stoop to for a publicity event.

“Colliding With Death at 37,000 Feet, and Living” [NYT]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.