When Is Everything, Not?

Yay! Choose from everything! But wait, what’s that asterisk?

Sorry coupon not valid towards the purchase of Krups, Capresso, The Sharper Image, iJoy, Wusthof, Nautica, All-Clad, J.A. Henckels, Tempur-Pedic, Custom Windows, Little Giant Ladders, Weber gas grills or Linens ‘n Things Gift Cards.

Guess that’s not really everything, now is it, milk bags.

The BBB guidelines state, “An asterisk may be used to impart additional information about a word or term which is not in itself inherently deceptive. The asterisk or other reference symbol should not be used as a means of contradicting or substantially changing the meaning of any advertising statement.”

While advisory in nature, adherence to the BBB code is considered (by the BBB), “a significant contribution toward effective self-regulation in the public interest.”

For bonus points, any reader care to find cite the New Jersey state law on appropriate use of asterisks?

via Insignificant Thoughts.