Direct Marketing Justifies Its Existence

Tucked into an otherwise mundane WP column about Junk Mail Awareness Week (October 1st, mark your calendars!) are some fabulous quotes from the Direct Marketing Association on how junk mail saves America. (Thanks to Ian!)

    “The Direct Marketing Association says that far from harming the environment, catalogues help it, by reducing the number of cars headed to shopping malls….Then there’s the argument that junk mail keeps the Postal Service afloat.

    “We certainly wouldn’t want to see a drastic and expensive and unnecessary government program created that would probably do more harm than good,” said the association’s Pat Kachura.”

Sounds like a candidate for a long takeoff on a short runway.