To the spittle-spraying vehemence of environmental groups, McDonald’s is giving away a free Hummer with every Happy Meal.
Unfortunately, that didn’t quite mean exactly what I thought it meant, as I found out when I rushed to the local McDonald’s, ordered twelve from the beautiful teenage girl behind the counter, then expectantly unzipped. No, these are toy Hummers… Tonka-sized HUVs for kids!
The usual collection of people paid to be outraged are paid to be outraged about this. Quoth Brenda Bell, an energy policy analyst at the Sierra club: “[Hummers in Happy Meals] are about as responsible as dipping a Big Mac in the fry oil and serving it to your kids.” Responsible? No. But that does sound delicious, Brenda.
But ultimately, these are toys. When I was a child, McDonald’s handed away toy tanks, atomic monsters and laser-shooting robots. None of those are particularly good for the environment either.
Would You Like a Gas Guzzler With That? [NY Times]