Teaser for Zune, Microsoft’s iPod

Teaser for Microsoft’s iPod-like device, the Zune (and maybe a few other devices, too). One thing in its favor, it features no gyrating shadows.

Via Jkrew. However, there does seem to be an inverse-relationship between the product values and boringness level. Most of the ad is preoccupied with showing us the target audience for the mp3 player. Their target is everyone. Try and figure out the titles on the director’s sheet when they were casting for type. We’ve started a few for you.

Scenario 1: SoHo Loft
The state school advertising major waiting for her downtown boyfriend to tell her why playing golf inside is enjoyable.
The boyfriend who explains to her that irony is not about having fun.
Scenario 3: Broad St.
The Lithuanian stewardess cum high-class call-girl.
The police detective who’s on his last day of the job, and has been for the past five years, because it gets him poontang.

UPDATE: Gizmodo writes: the zune teaser was actually made a few months ago and is for the microsoft alexandria music library-type service. Either way it’s a lousy ad.


Edit Your Comment

  1. You’d think that a company with $44 billion in revenue could make better commercials…anyway, just what our media market needs, another competing exclusive and limited DRM infected device.

  2. KevinQ says:

    Are we sure this is for Zune? Of the three scenarios shown, only one shows people looking at a hand-held device. The other two show people looking at a television-style device, and a laptop-style device. Plus, it suggests that, whatever it is, it’s coming in Summer 2006. Which is here and nearly gone. And last I heard Zune was coming in late 2006.

    Are we sure this isn’t a teaser ad for Microsoft’s Live Anywhere?


  3. something_amazing says:

    This looks spot on with the XBOX 360 promos. Same director?

  4. Good lord, I haven’t seen a conceptual teaser so bad since the Infiniti ads of 1989.

    And we see how long it took Nissan;’s premium brand to overcome that little mistake, didn’t we? After selling a few cars in the mid-90s, they pretty much went to sleep until about three years ago, when their corporate parents had something compelling to sell – the G35.

    I don’t think the Zune will do well for a variety of reasons – this commercial is one of them. The fact that Microsoft has taken a giant dump on it’s “partners” like Creative labs just goes to show that you don’t “partner” with Microsoft – you _whore_ for Microsoft and hope they don’t show you the back of their oft-duplicitous hand.

  5. denki says:

    The future of entertainment? Everybody staring at the screen of a Microsoft product wonder what the hell is going on with multi-color screens of death? Spending hours on the phone with CSRs trying to figure out how to get the damn thing to work? Spending more time downloading drivers than using the device? Having to convert everything to wmp/wmv format using inferior compression algorithms? DRM! And let’s not forget that the initial seventy releases of the software will have so many backdoors and shoddy coding that it will be virused within the first 3 hours of release…friggin nifty.
    The best chance for Msoft to compete with the iPod is if they started making bootleg iPods and sold them out the back of a van. Or if they fell off the truck or something.