Redux; Head On! Apply Directly to the Forehead!

Last month we posted the commercial for Head On! – a headache relief stick that you rub on your brow. The commercial repeats “Head On! Apply Directly to the Forehead!” over and over again.

Now, we just spotted this “consumer-generated marketing content” that shows that there’s other things that can be applied directly to the forehead as well.

Then there’s this, taking the commercial’s premise to its illogical conclusion.

Maybe by boring its message into your amygdala, Head On! hopes to create need for itself.