Good riddance: — this article in Ad Week claims that only 13% of marketers are using blogs or social networks in marketing. Not only that, about half say they won’t be stinking up our comments section in the next year.
Actually, we don’t really have a problem with marketers coming by, reading our stuff, giving us the corporate stance. What concerns us are viral marketers: the double-agents who sneak into communities largely based on trust and start meting out bought-and-paid-for, half-pitch opinions in the most calculated and manipulative way possible. You’re already starting to see it on many popular internet forums; you’ll start seeing it in the comments section of popular blogs soon enough.
The longer we have before we’ve got to deal with double-thinking every opinion we read on a blog to make sure it’s not viral form of corporate manipulation, the better.
Marketers Wary of Emergent Media [Adweek]