Smirnoff Marketing Team to Teach HipHop Classes

Street culture vulture Bucky Turco sent in a hot tip about the opening of the Smirnoff Movement Space opening in Brooklyn. As part of a customer service outreach program, Smirnoff is here, he writes, “In case you want to learn how to do graffiti or hip-hop dancing.”

It’s part of the service provided by corporations in their ongoing campaign to assimilate Black cultural movements and sanctify them for white consumption. Yes, we know, the mass production of hiphop isn’t anything new, but it’s still pathetic.

We can’t wait to see advertisers appropriate grime and crunking, two underground, unapologetically Black, subcultures that would be quite dangerous for a lily-of-the-morning account executive to stroll into.



Edit Your Comment

  1. mark duffy says:

    Smirnoff Movement?!? I see a lot of falling down.

  2. Juancho says:

    And they already make “Twisted” Smirnoff.

    Gay culture, you’re next.

  3. Ben Popken says:

    Next up: Smirnoff Marketing Team Teaches Glory Hole Classes.

  4. Rick Dobbs says:

    I hope they have Japanese Schoolgirl classes soon. I want Smirnoff to teach me how to have Anime eyes!

  5. airship says:

    “I’m gelling. Really, I am!”
    “Y’all is so NOT gellin’, sucka!”

  6. Crunk has been appropriated by Madonna; she wants to bring it to the masses, and all her dancing on her Confessions tour and videos from here on out will be crunk. So I suppose you could say it already has been assimilated by corporate America.