Honda Rips Off VW Ad; Why?

At right is the iconic character created for the VW “Make Friends With Your Fast” campaign.

Write a 100 word comparison and contrast essay. Use this week’s vocab words, with special notice towards derivative and pablum.

You can tell the campaign was put together by forward thinking individuals as the microsite is filled with the tepid newspeak that some manufactured youth demographic uses. Among them, “Impressively big smallness,” and “The FIT is go!”

Note too, the Space Invaders at the bottom. That means the car is cool. Also, that it can shoot phasers at an increasingly speedy, descending armada of pixelbots. This force is also known as “The Copywriters,” all of whom made friends with their Faust a long time ago.

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.