Volkswagen GTI 2006: Turbo Testicles

Volkswagen has opted to remove billboards in New York, Los Angeles and Miami for the new GTI 2006 after Hispanics in the neighborhood found it either offensive or hysterical. The GTI’s slogan? “Turbo Cojones.”

Although English speakers use the phrase to refer to someone with a lot of daring, it apparently never lost its vulgar testicular association in the native Spanish. As Hispanics have been quick to point out, it’s direct English translation would likely be: “The New GTI 2006. Turbo Sweaty Nutsack.” Volkswagen insist they didn’t mean to offend anyone but merely meant the word to evoke a high-performance sports car.

Of course, what are turbo testicles, anyway? Those that do their job quicker than any other? Stangely, associating premature ejaculation with a particular brand of car doesn’t have us wanting to hop over to the VW lot and spend $20,000.

I mean, if that’s the message you want to get across on your advertising campaign, VW, just make Consumerist editor Ben Popken your new spokesman. Know what I’m saying?

Volkswagen Removes Billboards From 3 Cities After Complaints [Local6]


Edit Your Comment

  1. Bubba Barney says:

    Reminds me of when Chevy tried selling the Nova in Mexico. It meant ‘no go’ when translated. I love language barriers.

  2. AcidReign says:

    …..Mmmm. The Nova. Ugly car, but a powerhouse. My grandparents gave away their Nova to my cousin. That thing had a 350 V-8 in it, and would absolutely FLY! Probably a good thing my lead foot never got in it…

  3. RandomHookup says:

    So are we stealing mascots from Fark now?

  4. Brian Gee says:

    I’ve been playing a lot of Gran Turismo lately. I want to get one of the new GTIs and drive it around a bunch to get used to the car, and do like hundreds of laps of Nuhrberg (or however its spelled) on the PS2, then take a trip to Germany, rent a GTI and take it for a few laps around the real thing.

    I hadn’t heard about turbo cojones until like 3 minutes ago.

    And yeah, I’m shooting kind of low when there’s plenty of faster cars in Deutchland, but the GTI is pretty decent price/performance. I can push it hard in the turns, and even afford ($$$) a few mistakes.

    Maybe even use the walls to get straight in the dirt like in the game if the rental insurance is good. :)

  5. MrVent says:

    Very quick, not the fastest thing on the road, but no slouch at all by any measure. The linear powerband kind of fools your ‘butt’ dyno, but this *is* a quick little monster. The DSG transmission is a fairly new technology to the US; the 2 clutches in the system make for extremely fast shifts, and the absence of a torque converter means there’s no power loss penalty – there’s paddle shifters on the steering wheel too.

    Handling is good, but as with any stock car, it can always be improved with aftermarket suspension/sway bars, etc. In stock form, it has a goofy 4×4 look and really needs to be lowered 1-2″ to improve the stance/look of the car. The ride is firm and fairly taut (this is a sporty car after all).

    Interior is as always VW top notch design; great bolstered seats, dash layout, etc. – the only caveat is that the stock audio system is somewhat *blah*, but it does have XM or Sirius and plays mp3’s which is nice. Xenon/HID volkswagen fog light and headlights are standard. It’s a hatchback, so it has a fair amount of hauling capability with the seats down.

    This car would get a perfect 10 score if the jacked up suspension wasn’t a minor nagging issue, regardless, I must say that driving is enjoyable once again.