This guerrilla campaign by eBay in Brussels shows how marketing obviates the need for facts and figures when a hastily-slapped sign can say so much more. These stores went out of business, for god-knows-what reasons—perhaps a death in the family, or a shortage of mayonnaise—but that didn’t stop eBay from taking the credit.

Note especially the picture of the Sony Ericsson shop, who now surely sells all their products by auction.

Guerrilla marketing for eBay [Adverblog]

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