Like it or not, the fact is that we’ve crossed through the mirror into a world where people are paid lots of money to mention a product, wear an article of clothing, or sip some ab-tightening tea… not because they are famous but because they get paid lots of money to mention products they got for free, wear comped clothing, and drink dubious tea — a well-dressed, flat-tummied, ouroboros shown off in impeccably framed and filtered Instagram shots. You might find it repellant, but it’s legal, so long as all of that cash and compensation is adequately disclosed — a message that a number of “influencers” and their handlers have either ignored or not received. [More]
this day in badvertising
Feds Warn Social Media ‘Influencers’ To Stop It Already With The Stealth Ads
By 4.19.17 — Updated: 5.9.17
Ad Watchdog Once Again Asks Comcast To Stop Boasting About Having Fastest Internet & In-Home WiFi
By 2.8.17
Last summer, an independent ad industry watchdog group recommended that Comcast put an end to questionable claims that it offers the “fastest internet in America” and the “fastest in-home WiFi,” but the ever-stubborn Comcast refused to abide by that decision and appealed… only to once again be told to just give it up already. [More]
