<![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters - Consumerist Comments]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters - Consumerist Comments]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> call me crazy, but the first time i saw the butcher cover, i totally got the joke and thought it was great. i mean, kind of gross, but great. it was just inappropriate for the time, nowadays i think people would get away with it. And yes, the cover that replaced it was boring.

LucyInTheSky

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> the porn-esque commercial was creepy. I've always wondered why 90% of commercials featuring lots of little children running and jumping on beds in their underwear do not constitute child porn (for the sake of fairness). If you dropped the video quality and put the commercial in some guy's closet, he'd go to prison for that. It just seemed wrong.

sr105

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Don't forget the beautifully orchestrated Microsoft Windows Vista speech recognition messup.

drewisarobot

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> I love this one...

http://i-mockery.com/shorts/mcsex/bannershow10.php

Smashville

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Dancing_bear's example smelled suspiciously like an urban legend. And so it is:
http://www.snopes.com/love/betrayal/wifeflight.asp

WV.Hillbilly

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> I could be wrong, but the Mcdonalds' one should be much higher on the list. come on, he's talking about having sex with a burger. I mean, where's the resistance?

Aguraki

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> New Coke is a classic business marketing case. They had ALL the correct information but asked the wrong question. Taste tests, external (Pepsi Challenge (tm)) and internal, showed that there was a marked preference for Pepsi over Coke. Low absolute numbers (think around 13% or so?) but for that market, a point is a LOT of money.

So Coke reformulated, ran their new beverage against Pepsi and Coke. New Coke won! Against both!!

Very extensive surveys, cunningly crafted. Lots of wizardry in the lab to figure out the best way to tweak the Coke formula. All top-notch.

Neglected to test in a real, unblindfolded taste-test environment. Whoops!

The resulting fiasco unfolded.

Coke neglected to account for brand loyalty and association. Ironic, since, once these things are removed, all you have is $0.12 of sugar, water and carmel coloring in a can.

Totally understandable how it could happen, though. A little blind spot while the train's surging forward and it could happen to all of us.

Trai_Dep

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> The Beatles' "butcher" photograph was never intended to be an album cover, and the group didn't have anything to do with the release of "Yesterday and Today." It was assembled by Capitol Records themselves, who apparently didn't anticipate the public's reaction to the photo. Snopes has more.

tubgnome

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> I remember so many commentators saying those Calvin Klein ads looked exactly like kiddie porn. My question then and now is: How is it that everyone is so familiar with what kiddie porn looks like? That was more disturbing than the actual ads.

Oh, and the Hindenberg was undone by its aluminum powder-coated fabric and static electricity, not the hydrogen.

aidan.hadley

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> OK -- I just thought someone should correct the statement that _Yesterday and Today_ "was a compilation album with no new material." Well, it WAS, in essence, a compilation album for the American market consisting mostly of material that was already released in Britain, but it was mostly new to America, and I believe it even had a couple songs that saw release here before they were released in Britain. Y&T was an "extra" album for the American market, produced from the American labels' habit of "butchering" British albums (hence part of the reason for the cover idea, since this practice generally aggravated the British artists), dropping a few tracks, messing with the order, even renaming them & using different cover art, etc. Then they'd sometimes squeeze an extra album out of the tracks they dropped before, plus, perhaps, new tracks, singles, etc. This also explains why Y&T isn't on CD, except for pirates, like one I've seen around in a series of pirates of the Beatles' American albums.

The Beatles certainly weren't the only victims of this -- I have an American LP of Pink Floyd's first album, _The Piper at the Gates of Dawn_ (released on Capitol stateside, as were the Beatles' albums), which drops some tracks from the British version, adds a couple singles & messes with the order a bit, although it keeps the same cover art. That was how I knew the album for quite a while, until I got the album on CD & heard it the way it was meant to be heard.

RevFelix

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Millions of people buy coke and it is a cultral icon, changing it at all was a massive undertaking - only a very few people have ever heard of Asimo and fewer still are ever going to buy Asimo. Putting that ahead of the Coke debacle makes no sense whatsoever.

helio9000

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Wow, that Calvin Klein ad was totally creepy, i would put that one higher definitely. It seems that they used a very porn-ambient-voice, i was confused at i was actually watching. A total WTF video.

ZonzoMaster

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> and Newman from Seinfeld used that "Oh, the humanity" line when he hit a sewing machine with his postal truck, then the sparks ignited turpentine on the ground.

emax4

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Ooh, this is a really fun post. A couple of comments:

1. I distinctly remember an episode of Forensic Files (Court TV, baby!) about the Tylenol tampering. I suppose there may have been two, but the one the show profiled took place in Seattle, and the culprit was a woman who wanted to kill her husband. In order to "get away with it," she tampered with multiple bottles of Tylenol and then returned the bottles to various stores. So in addition to killing her husband, some totally innocent people died, too. But they caught her because of some kind of unique crystals from a fish tank that were mixed in with the cyanide, that the police traced back to the perp.

2. Some recent research I did on the Hindenburg (beacuse I'm a geek) revealed some interesting information about the infamous "Oh, the humanity!" line. If you listen to the entire recording Morrison made, before the tragedy, he repeatedly referred to the folks on the ground awaiting the Hindenburg (to tie it down or whatever) as "the humanity." It is likely that Morrison's actual words were "ALL the humanity!" and that he was referring to the workers who were in danger.

OnoSideboard

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> So did they ever find the bodies of those kids from the Calvin Klein commercials?

Jesse in Japan

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Poor Asimo! He really should have been watching where he was going, though.

madktdisease

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> After watching the Calvin Klein commercial I feel like running blindly away from my computer and off of a cliff into the purifying sanctity of the ocean where I hope to drown.

I cant even watch the rest of these commercials. I truly feel so filthy after watching the commercial that I dont think I could handle the internet anymore today.

Thanks Consumerist for scarring my already addled soul.

I will try and come back tomorrow after I have purged the filth from my ....

I cant stop shuddering.

I have to go now.

Holden Caulfield

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> In the early 1970s United Airlines had a campaign to get the married male executive to take his wife with him on his next business trip. Afterwards, United would send a note of appreciation to the wife, saying thank you for flying our friendly skies, blah, blah, blah. It turns out many executives took mistresses, and the letter to the wifey got the executive into pretty hot water!

dancing_bear

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> I was actually the second assistant director on the CK 'kiddie porn' ad's as we called them. the director ( and photographer of the accompanying print campaign ) was steven meisel.

it was shot in a little studio in manhattans west village around '95.

it was creppy when we shot it, and it is still creepy now.

brttf3

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> I'm disappointed with this list. Pepsi did NOT have a larger market share than Coke. Their share was growing and Coke was losing to Pepsi in blind taste tests. Honda's Asimo does some amazing things and I'm sure they will fix whatever made it fall down. Unlike the other items on this list, the Tylenol cyanide scare had nothing to do with the manufactuerer and they have recovered, mostly because (IMO) they didn't try to hide anything but responded immediately and offered refunds no questions asked.

marzolian

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> You left out the "Drink Schlitz or I'll Kill You" TV ads.
Combined with a new brewing process that made weird looking beer, Schlitz went from #2 to nothing.

Greasy Thumb Guzik

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> I'm surprised BK's "Spot Herb" campaign from the mid 80's isn't on there. Come to think of it, the recent creepy commercials with the BK dummy stalking people and appearing in their beds should be on there too. Brrr..

CeilingCat

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> What, no Titanic? Especially after they called it unsinkable?

Kat

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Ya everything in the mid 90's suddenly became "clear" and "now with baking soda."

faust1200

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> I was about 6 years old when the Edsel came out. I remember overhearing one of my Dad's friends telling him that on next year's model they were going to put some hair around the front and call it the "Ethel". About 10 years later, I got it.

GiselleBeardchen

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> @baa:

I remember that when Crystal Pepsi was introduced, Saturday Night Live did a "commercial" for "Crystal Gravy." It was a thick, viscous, phlegmy yet clear substance, but the actors were chugging it like it was a refreshing sports drink.

acambras

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> @baa: You can still find vintage "unopened" bottles of Crystal Clear on ebay. It's probably undrinkable by now, I'd guess, but I really enjoyed the taste.

Then again I was but a wee one when it came out and I think I was partially buying into the hype. Incidentally, the drink bawls tastes very similar to my memory of what Crystal Clear kind of tasted like.

something_amazing

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> @baa: Remember the Crystal Pepsi commercial, complete with Van Halen's "Right Now"?

loquaciousmusic

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Those C/K commercials are totally creepy. Like, creepier than creepy. Thanks for sharing! The creepiness!

loquaciousmusic

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> @formergr:

I will volunteer to be the proofreading machine. Well, if they pay me. I've been trying hard to be a good, non-nitpicky consumerist here. But it hurts! It's killin' me!! [slumps forward in chair]

ElizabethD

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> How are we overlooking the clear soda craze that swept the nation? I cannot forget how disgusting and not at all like brown soda they tasted.

Pepsi Clear? No thanks.

skittlbrau

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Yea, but it was a disaster for their marketing deptartment. The point is they overcame it. Also, by that logic, the Hindenburg doesn't belong here either.

B

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> @Eyebrows McGee:

Yup, and I second this. While an interesting story, the Tylenol Scare doesn't belong on the the list of Marketing Gaffes, Flops, and Disasters. It's a classic case study in reactionary marketing done right.

Also, the new Coke fiasco should (in my opinion) be higher on the list. That was 100% stupid.

InsaneNewman

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> @Eyebrows McGee: I totally agree. Hardly one of the worst since they had nothing to do with it, and they came out of it pretty well.
Little known factoid: They never caught the cyanide poisoner! (Though they did convict a guy for attempting to extort Tylenol afterward, but he was never charged with the murders)

Brian D

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> "4) The Tylenol Cyanide Scare of 1982"

Dude, since this is Marketing Gaffes, Flops, and Disasters (not "horrifically bad publicity"), I don't think Tylenol belongs. Johnson & Johnson's response to the cyanide scare was a model for companies facing recalls of epic proportions and publicity disasters. They could not have done everything MORE RIGHT, and as a result enjoy a level of consumer trust unmatched in pharmaceuticals.

People give Tylenol to their infants with 100% confidence that if ANYTHING goes wrong with ANYTHING, J&J will respond with nuclear-level action and recall, repair, and prevent everything they can. (Rather than hide, delay, drag, push blame elsewhere, etc.)

Actually, J&J is a case study in the Business Ethics textbook I teach from (their ethics code is considered a model for all kinds of businesses) and one of their statements is, more or less, "Mothers give their babies our products. Be worthy of that trust."

Eyebrows McGee

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Even at the time the Beatles cover seemed dumb and tasteless. I think they felt at that stage in their fame that they could do no wrong...which was wrong.

SecureLocation

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> @acambras: You're thinking of Stella Nickell, the Seattle-area woman who poisoned her husband with cyanide-laced Excedrin. She then tampered with 3 more bottles and put them back onto store shelves to make it look like another Tylenol scare. IIRC another person died after buying one of those bottles. She got caught after her daughter turned her in.

megnificent

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> The newswoman in #9? I'd hit it.

Aeroracere

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Once, for about ten minutes, Reebok had a line of women's running shoes called "Incubus."

spanky

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> So many to choose from. How about Just for Feet's 1999 Super Bowl ad showing the "JFF Patrol" in a Humvee hunting down a barefoot Kenyan so they can put Just for Feet shoes on him?

http://www.salon.com/media/col/shal/1999/05/28/kenya/print...

Tim Nudd

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Edison was an assh*le.

If the movie the Prestige taught me anything it was that Tesla was a cool kat.

nakmario

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> @spatuladeity: It was for real. Topsy the elephant was slated to be put down anyway having killed 3 people.

Like so many geniuses, Edison was a bit of a quack when you get right down to it.

Troy F.

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> @formergr:

There's a proofreading machine? Can I order a couple of those for my office?

acambras

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Definitely the mid-90s, DieBrucke is right.

Also, is the proof-reading machine down today? Lots of typos and spelling errors, some in the piece above, the rest scattered throughout today's other postings.

formergr

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> KenyG: Apparently, McDonalds won't be happy until everyone associates their food with sex.

......eww.

On the other hand, it could bring the number of unintended pregnancies down to practically 0%.

Rectilinear Propagation

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]>
very cool marketing - caught the following at a hockey game the other night - on the boards around the rink...

McDonalds - I'm Lovin it - right next to big blue VIAGRA


KenyG

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> @faust1200:

Yes, I do remember that Ayds ended up being a very unfortunate name for an appetite suppressant.

I thought the Tylenol poisonings were in the Seattle area?

acambras

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Anyone remember the name of the photographer, whose work, that Calvin Klein campaign was based on?

Wasn't it Guy Bourdin?

Bon Jour, Pee Wee

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Slavering, not slathering. (first item)

ElizabethD

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> 1982 = Worst. Halloween. Ever. Despite the fact that I grossed about $20 in pocket change that day, on an emotional level it sure didn't beat a satchel full of sugary junk.

Pelagius

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Oh c'mon. This is the clear winner here:http://video.google.com/videoplay?docid=7935064058166993925


"Question: Why take diet pills when you can enjoy Ayds?"

faust1200

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> Oh my god, that electrocuting the elephant thing is horrible! Was that for real, or was that a PR push? Oh Thomas Edison... why?

Elaine Chow

]]> <![CDATA[Top 10 Worst Marketing Gaffes, Flops, and Disasters]]> 100% Sure that number 7 is from the mid 1990s not 1985. Otherwise, I would not know it ever happened and remember seeing the commercials after school.

DieBrucke

]]>