Zappos
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important marketing decisions
Zappos: We Want To Be "Known As A Customer Service Company, Not A Marketing Company"
Reader Matt forwarded this email exchange he had with Zappos.com over their recent decision to stop promoting their price guarantee and free overnight shipping.
He has intended to switch to another shoe seller, but has decided to give Zappos another shot considering the email response he received.
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all good things
Zappos Zaps Price Protection Policy, Free Overnight Shipping
Update: Zappos will still surprise customers with free overnight shipping, but it is no longer a perk they will actively promote.
Online shoe store Zappos.com, renowned for their otherworldly 'just-say-yes' customer service philosophy, no longer offers free overnight shipping or a 110% price match guarantee. Tipster Julie forwarded her conversation with a Zappos CSR confirming the policy shift.
above and beyond
Zappos Sends You Flowers
We get nice stories about Zappos' customer service all the time, but this one seems to have touched a lot of our readers. More »
happiness
Zappos Has Otherworldy Customer Service
Over at Freakonomics they're swooning over Zappos.com's excellent customer service, and indeed the post reads like some sort of shopping fantasy:My wife had ordered a pair of sandals from Zappos. When they arrived, she found that they didn't fit. She tried to order the right size, but Zappos was sold out of her size. So here's what the company offered: she could return the sandals (for free), Zappos would refund the purchase price and they'd send her a $25 coupon toward her next purchase.More »
retail
Shopping Online: More Revenue From Clothes And Shoes Than Computers
Consumers are buying more clothes, shoes, handbags and whatnot online than computers these days, a sign that online retailing has finally arrived. From the NYT:In 2006, revenue from skirts, suits and shoes reached $18.3 billion, surpassing that from PCs, printers and word-processing programs, which totaled $17.2 billion, according to a report to be released today by a major trade group.More »
shopping







