NBA Opens The Door To Ads On Jerseys

NBA Opens The Door To Ads On Jerseys

While fans of sports like soccer, golf, tennis and NASCAR are used to the sight of corporate logos on competitors’ uniforms, the major professional team sports in the U.S. — baseball, football, hockey, and basketball — have generally resisted allowing sponsors to slap their brand on a players’ uniform. But that could all change with a decision announced last night by the NBA. [More]