It's thinking.

Scary Smart $199 Cup Knows That’s Not Just Orange Juice You’re Drinking

Reading nutritional labels is just such an arduous task, am I right? If you can’t handle figuring out what it is exactly that you’re drinking, there’s a $199 cup you can buy that will do all the thinking for you. And yes, it will know that’s not just juice you’ve been pouring. Ahem. [More]