you deserve a breakfast today

Exec Who Created Ronald McDonald Says McDonald’s Can Figure Out All-Day Breakfast

Exec Who Created Ronald McDonald Says McDonald’s Can Figure Out All-Day Breakfast

After years of teasing customers with the possibility of all-day breakfast, McDonald’s has finally begun small-scale testing of the concept in California. The former McDonald’s ad man who gave the world Ronald McDonald and the “You Deserve a Break Today” slogan says he’s sure that the fast food giant will figure out a way to make McMuffins at all hours of the day. [More]