Yes, There Is Such A Thing As Bad Publicity

Yes, There Is Such A Thing As Bad Publicity

This week, a massive customer service clusterfracas swept the gaming world, then the rest of the Internet. It involved a game console controller that was late in shipping, a a marketing firm in over its head, a popular webcomic, the unholy wrath of the Internet hate machine, and one humble customer who just wanted to know whether he was going to get his gadget by Christmas or not. What did we learn here? That there is such a thing as bad publicity, and that sometimes people on the Internet actually are who they claim to be. [More]