Wonka To Launch Premium Chocolate With Golden Tickets

Wonka To Launch Premium Chocolate With Golden Tickets

The Willy Wonka name has been used to market candy for almost 40 years, and in all that time the Wonka company has yet to introduce anything as interesting as Fizzy Lifting Drinks or Invisible Chocolate Bars, instead subjecting consumers to Laffy Taffy and not-very-everlasting Gobstoppers. Now the Nestle-owned brand is going upscale, with its new Wonka Exceptionals line, which will launch with a Golden Ticket promotion. Winners will get a trip around the world, but won’t be handed the keys to Wonka’s factory or dominion over the Oompa Loompas. [More]