“Women-Owned” Labels Coming To Walmart Shelves This Fall

“Women-Owned” Labels Coming To Walmart Shelves This Fall

We already know consumers tend to purchase products that make them feel like they are making a difference in the world. But will a new “women-owned” label on goods have the same increased sales effect as “organically certified” or “locally sourced” labels have enjoyed? We should know more this fall when Walmart starts using the new label on a range of products. [More]