Old Spice Hits New Low, Sponsors "Swagger" Stat In Madden NFL Game

Old Spice Hits New Low, Sponsors "Swagger" Stat In Madden NFL Game

A couple weeks back, we discussed the growing trend of in-game ads in video games. And while it’s nothing new for sports games to feature sponsors in the background, the ad folks at Old Spice are breaking new ground, not just sponsoring a portion of the game, but completely fabricating a new statistic — swagger — to slap their name on. [More]