These sorts of ads began showing up over the summer when Google users added terms like "torrent" or "DVDrip" to their searches.

Google Fights Piracy (And Makes A Buck) With Ads For Legal Downloads In Search Results

Have you been wanting to catch up on Game of Thrones but don’t have HBO (or a friend who will share her HBO Go login info)? People who search for things like “Game of Thrones Download” on Google are now being greeted by ads from services offering legal ways to pay for the content you’re after. [More]

(Christopher.V)

Comcast Wants To Turn Copyright Pirates Into Legitimate Content Buyers

Like a kindly neighborhood store owner who catches a shoplifter in the act and, rather than calling the cops, offers the wannabe thief the opportunity to buy what he was trying to steal, Comcast is reportedly working on copyright alert system that would identify content being illegally shared and say to the downloader, “Hey buddy, you know you can buy that season of Game of Thrones, don’t ya?” [More]