Burger King is leaving Israel, after its local franchisee, Orgad Holdings, determined that customers preferred the burgers at its other eatery, Burger Ranch. “All the research carried out over the past few months shows beyond a doubt that the taste of Burger Ranch is the preferred taste for most Israelis,” said Orgad’s directors, who plan to convert their 52 Burger Kings into Burger Ranches. However, according to one Israeli burger lover and former BK manager, the culture clash is less about the beef and more about condiments.
Tony Stewart is a NASCAR person. He likes Whoppers, so he endorses them. The concept of a celebrity liking the product they endorse is so alien to us that BK’s ad agency Crispin Porter + Bogusky is apparently planning to hook Mr. Stewart up to a lie detector on a live webcast and ask him if he really likes Whoppers.