Wheaties Are Totally Boring, But Not Healthy Enough For Boring People

Wheaties Are Totally Boring, But Not Healthy Enough For Boring People

One would think, considering Americans’ sudden love of all things whole-grain, that the classic General Mills cereal Wheaties would be doing well. Instead, sales of the cereal have been falling for years, and no one seems interested in other cereals under the Wheaties brand. It’s all because the cereal is simultaneously boring and not boring enough. [More]