Apple No Longer Labeling Apps As “Free” In The App Store, Though They’re Still Free

Apple No Longer Labeling Apps As “Free” In The App Store, Though They’re Still Free

A successful marketer knows that part of the big sell to customers is all in the language — and it seems Apple doesn’t want to use that dirty “F” word in its App Store to push apps anymore. Customers started noticing recently that on most applications that don’t cost a penny, the button to download them has changed from “FREE” to “GET.” [More]

Food Watchdog Group Threatens To Sue Campbell Over Juice Content Of V8 Splash, V8 V-Fusion Drinks

Food Watchdog Group Threatens To Sue Campbell Over Juice Content Of V8 Splash, V8 V-Fusion Drinks

While it’s known for its 100% V8 vegetable juice, Campbell Soup knows not everyone wants to straight up chug tomatoes. That’s why it’s been peddling its V8 Splash and V8 V-Fusion drinks, which combines fruit juices as well as those healthy veggies. But one food watchdog group says the company is misleading consumers about exactly how much juice is actually in those beverages. It’s threatening to sue Campbell. [More]