Malls To Track Shoppers' Movements Via Cellphone Signals This Holiday Season

Malls To Track Shoppers' Movements Via Cellphone Signals This Holiday Season

Because you as a shopper are nothing but a lab rat to be tracked, measured, quantified and dissected so that retailers can market to you in a more efficient manner, at least two malls will be using shoppers’ cellphone signals to map out their routes from Sbarro to the Spencer Gifts to Chess King (okay okay… so I haven’t been to the mall in a while). [More]