I started out looking at the advertising and affiliate practices of one company, CreditReport America, and learned that the company that owns this site apparently produces a solid majority of the ads on the Web that annoy me.
Are you sitting down? Of course you are, that’s why you were interested in a lose-weight-quick scheme to begin with. Well, bad news. Exercise physiologists took at look at several six-week weight loss programs and determined that no, those products don’t work, and that if you want to stop looking like a “dumpling,” it’s going to take at least six months of actual effort.
The BBB is warning consumers about scams attached to the popular, yummy acai berry. Online ads claiming endorsements by Oprah and Rachel Ray are pitching acai-berry-themed weight loss products — and are generating thousands of complaints from angry consumers who say they’ve been scammed.
NBC and General Mills are planning on launching a “Biggest Loser” line of food this fall. The idea of someone sitting at home watching that show while munching a “Biggest Loser” energy bar is deeply depressing. [Entertainment Marketing Letter]
Smaller-sized 100-calorie snack packs are supposed to help with weight loss, but the problem is they don’t work. In an experiment published in the Journal of Consumer Research, subjects were primed to think about their body shape and then given bags of potato chips and placed in front of a TV. The group that was given nine small bags ate much more than those given two large bags, 46.1 grams vs 23.5. What’s going on? It appears that the smaller size tricks people into thinking they’re eating less, so they feel fine about chowing down more. Consumers may merrily consume the innocently small packages of Little Pleasures at an even higher pace,” wrote the study’s authors, “leading to over-consumption.”
It’s that time of year to pretend to care about your body for a few weeks before you give up in despair and realize it’s your parents’ fault for not having better genes. SmartMoney has published another one of their “10 Things” articles, this time about the common workout hobo, or as they prefer to be called, “personal trainers.”
A new report in the Journal of the American Dietetic Association ranks ten diets according to nutritional quality and potential effects on heart health. The best of the ten is the Ornish diet, while the least healthy is the Atkins plan. Dieters, begin fighting.
OMG, HGH isn’t raised by “Hoodia” pills promoted by spam? Still, the FTC ordered a restraining order and asset freeze. That’s good. Only thousands of more spam-kings to go, two of which spring up every time you shut one down. [FTC]
Assuming you’ve already decided that the money-saving “eat less” method won’t work for you: How much will it cost to lose 30 lbs? Bankrate checked out five diet programs and calculated the total cost based on losing the recommended healthy amount of weight per week:
We’ve got a a copy of the study Coke based its controversial fat-burning claims for Enviga, the quaintly titled, “Effect of a Thermogenic Beverage on 24-Hour Energy Metabolism in Humans.” The study, published in the February issue of Obesity, says it,
Jared points out his amusing list of the top 10 ways to tell if a weight loss program is a buncha snake oil.
And with the proud forward march of technology comes one more reason not to trust that Match.com profile picture: the newest Hewlett-Packert cameras include an automatic “slimming” effect that can transform even the tubby, the amorphous, the morbidly obese into slender sylphs.