Webrooming Is Showrooming In Reverse, Marketers Pretend That It’s A Thing

Webrooming Is Showrooming In Reverse, Marketers Pretend That It’s A Thing

Showrooming, as many people who walk into Best Buy stores know, is when customers check out an item in a local store, then turn around and purchase it online at a lower price. What happens if you do the opposite of showrooming, though? What about when you check out a product online, then buy it locally because they have the best price or you’re impatient? One marketing firm thinks that we should call that “Webrooming.” [More]