Procter & Gamble Washes Hands Of Soap Operas To Focus On Social Media

Procter & Gamble Washes Hands Of Soap Operas To Focus On Social Media

After pioneering soap operas as ad vehicles for its cleaning products, Procter & Gamble — which cranks out Gain detergent, Head & Shoulders shampoo and Old Spice deodorant, among other products — has stopped producing long-running daytime serials to focus on social media. P&G-produced Guiding Light went dim last year, and As the World Turns stopped turning in September. [More]