Best Buy Is Just Daring You To Use Their Stores As Amazon Showrooms

Best Buy Is Just Daring You To Use Their Stores As Amazon Showrooms

Last week, we mocked Best Buy’s ad campaign that frames the electronics chain as America’s “holiday showroom,” mostly because it’s close to the truth. For many people, Best Buy is a fine showroom for the online retailers they plan to really buy from. The company knows this, and the ad campaign is a sort of dare. “Come on in,” they’re saying. [More]