E-Trade's Creepy Spokes-Babies Aren't Going Away

E-Trade's Creepy Spokes-Babies Aren't Going Away

Online stock trading platform E-Trade has had a turbulent few months, with its stock sinking and the quick exit of its CEO earlier this month. When companies experience changes at the top during troubled times, it’s standard operating procedure to scrap old advertising and marketing campaigns in favor of something new. But not E-Trade, which apparently has no plans to get rid of the creepy, day-trading, talking babies that have been the face of the company for years. [More]