The site for the mysterious Greenville Jetpack Rentals even goes so far as to list rates and fees.

Is Greenville, SC, Actually Getting Jetpacks Or Is This Just Cruel Viral Marketing?

Earlier this week, billboards started popping up around Greenville, SC, advertising a new mode of transportation — or at least a form of transport that has been promised to us since the 1950s. [More]

Spot Fake Product Reviews By Looking For Marketing Speak

Spot Fake Product Reviews By Looking For Marketing Speak

Online marketers are constantly trying to game the system by leaving puffed up reviews for their own products on online shopping sites. But they often leave tracks behind. One of the biggest is “marketing speak,” turns of phrase and words that no human would ever use to describe an actual experience they had. Coupon Sherpa says to look for the following red flags: [More]

FTC Wags Finger At Word-Of-Mouth Marketing

FTC Wags Finger At Word-Of-Mouth Marketing

Companies using so-called “word of mouth marketing” must disclose who’s paying the shill’s bills, the FTC said Monday.

Consumerist on G4′s ‘Attack of The Show’ Tonight

Consumerist on G4′s ‘Attack of The Show’ Tonight

We will be a talking head on G4′s Attack of the show tonight, Tuesday, June 20th. We will be talking about viral marketing. The two other floating noggins will be an unnamed Wired editor (they’re interchangeable, apparently) and Jordan Weisman, Chief Creative Executive of 42 Entertainment, a firm credited with creating the “I Love Bees” alternative reality game for Microsoft. No Douglas Coupland. He’s reportedly hanging out with some Belgiums who build entire religions out of Legos.

Gurls, Gurls, Gurls! Viral Ad Done Right

Gurls, Gurls, Gurls! Viral Ad Done Right

This viral ad for Lynx Anti-perspirant (slogan: “Making your armpits smell like a wild animal”) starts off with a coy British girl setting up her webcam to give her number to a boy she met at a party the previous night. She then performs an exotic strip tease for the camera, flashing parts of her body with her phone number written on it. Then her girlfriend stumbles through the door and they have a pillow and tickle fight. Then a roommate stumbles out of the shower and some cheerleaders walk in. And it just gets better from there.

Pherotones offers $6900.69 for Videos of Randy Ringtones

Pherotones offers $6900.69 for Videos of Randy Ringtones

Despite being outed on The Consumerist and on at least one of the very blogs it advertises on, the Pherotones campaign continues, oblvious to its irrelevance.

Unpaid Shills Sought to Promote SonyBMG Music

Sony’s searching for interns to push its artists online.

Sprint Will Give Us a Free Cell Phone For Our Honest Bile

Sprint Will Give Us a Free Cell Phone For Our Honest Bile

Sprint just approached us to be “Ambassadors.” Basically, Sprint gives us a free Power Vision Phone and service for six months in return for our “candid feedback.”

Cloaked Client Behind Pherotones Revealed

Cloaked Client Behind Pherotones Revealed

Fake BoingBoing interviews and declarations of Proof Found! complete with video followed, carefully throttled out by, as the adbloggers quickly gleaned, ad agency McKinney Silver in a viral marketing effort for an undisclosed client.