Charter Announces It Will Abandon User Tracking

Charter Announces It Will Abandon User Tracking

Last month we reported on Charter Communications’ plan to start tracking its users internet activity in order to serve more targeted ads. Charter claimed customers could opt-out of the service, but a reader reviewed Charter’s opt-out method and discovered that even if you said no, you would still be tracked. Yesterday Charter announced it was abandoning the program and will not track its customers’ activities after all—at least for the immediate future.